LBi Netrank Blog

Red Monday.

Posted on 11th December 2007 at 8:32 am by Manley

With 17% of Britons still paying for last Christmas, yesterday saw the largest on-line spend of all time, with around £370million of the £7billion that will be spent this Christmas changing hands.
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Paid links and Netrank

Posted on 10th December 2007 at 10:34 pm by Manley

As the whole industry is abound with talk about Matt and Maile's recent Google Webmaster Central post, the old adage that "Content Is King" once again rears it's magnificent head.
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No GPS? Mobile search pushes past the hardware bottleneck.

Posted on 28th November 2007 at 11:07 am by Manley

GPS for mobile devices is not new. Handsets with GPS capabilities have been around for a while now, but take-up has been slow, with only an estimated 15% of handsets being sold with an in-built capability and sales of GPS SIM cards still in their infancy.

Now Google Maps Locator offers users a feasible workaround for mobile search applications.
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Are Google the irresistible force and the immovable object?

Posted on 26th November 2007 at 4:24 pm by Chris Dugdale

Google seem utterly unassailable as king of the search hill, but equally their tide of acquisitions seems equally unstoppable. What are they up to and where can it lead?
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Christmas is coming, the site logs are getting fat.

Posted on 21st November 2007 at 4:12 pm by Chris Dugdale

Christmas is a time of wanton spending, and spending is increasingly moving on-line. Everyone wants a piece of the action but there are only so many places on the first page of search results.
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Search engine sideshows; product placement or data mines?

Posted on 17th November 2007 at 2:42 pm by Manley

Acquisitions. Everyone is making them, often with no obvious ROI.

Just why are the search engines diversifying so much? Can it really just be market dominance that is driving them?
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Permalink | Comments: 0 | File under: google acquisitions yahoo! msn ask

Google play fair on Pay-Per-Click

Posted on 15th November 2007 at 3:58 pm by Manley

Google is changing the format of Pay-Per-Click AdWords appearing on AdSense sites to reduce the cost to advertisers from accidental clicks. This move looks like it will slash revenue for the search giant. Is Google playing fair at its own cost or is this a shrewd commercial move?
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Permalink | Comments: 0 | File under: google adwords ppc adsense click fraud