LBi Netrank Blog

Targeting individual search engines; a technique from the past?

Posted on 14th February 2008 at 3:22 pm by Manley

There was a time when SEOs were recommending different landing pages for different engines.

Thankfully this has gone the way of meta keyword stuffing, but is there an argument for still focusing campaigns on individual engines or should companies be adopting a more holistic search offering?
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Permalink | Comments: 0 | File under: google yahoo! ask live

What type of redirect is right for my website?

Posted on 11th February 2008 at 3:18 pm by Manley

So you have decided that you need to redirect a page. Maybe this is to avoid duplicate content, a page has become obsolete or you just don't like it any more.

What redirect options are there and which is best for you?
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Permalink | Comments: 0 | File under: redirects

Everything you need to know about Microsoft's bid for Yahoo!

Posted on 5th February 2008 at 2:57 pm by Ian Macfarlane

Microsoft have made an audacious hostile bid to buy Yahoo! - will they succeed, what will the combined company look like and what does this mean for the future of the search industry?
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Permalink | Comments: 0 | File under: google antitrust acquisitions yahoo! microsoft market share

Redirects and you.

Posted on 4th February 2008 at 9:00 pm by Manley

I have long intended to publish a series of informative tutorial style posts. Sort of beginners guides to the technical aspects of SEO, if you will.

The single largest avoidable problem I see has to be misuse of redirects, so I thought I would start there. It is a huge subject, so I am going to work through it in bite-sized chunks, starting with an exploration of why there is a need to redirect in the first place.
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Search marketing rejoins the mainstream?

Posted on 1st February 2008 at 2:20 am by Manley

I had to give a presentation to a non-technical marketing team on the loose subject of 'Search Algorithms'. There seems to be a reluctance amongst many traditional marketeers to embrace search, but old-school marketing is still one of the most powerful elements of search PR.
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Permalink | Comments: 0 | File under: search marketing

Googlebombs are back?

Posted on 29th January 2008 at 9:22 am by Manley

Linkbombs, more commonly called Googlebombs, have largely disappeared from the Google SERPs in the last 12 months.

Does a recent example of an unexpected search result mark a comeback or is the algorithm still working?
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Big News for Netrank

Posted on 28th January 2008 at 10:04 am by Manley

This blog has been somewhat quiet of late, but we have been very busy, and are pleased to announce that Netrank is now part of LBi.
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Permalink | Comments: 0 | File under: acquisitions